Build products with AI.And the organisation behind them.

We’re a product, technology and organisational consultancy. We discover better ways of building products with AI by doing it ourselves and helping others do it. We work with leadership teams and their people to develop products, practices and organisation together. From idea to use.

  • Thales
  • Ministère de l’Intérieur
  • CNP Assurances Protection Sociale
  • Louis Vuitton
  • Renault Digital
  • BNP Paribas
  • Meilisearch
  • Storengy
  • Doctolib
  • Fujitsu
  • Groupama

What we do

All services

Build and improve your products

Test an idea, launch a product and develop it as people use it.

Evolve your organisation and teams

Adapt ways of working, bring in expertise and develop skills.

The journal

All articles

Lessons from practice and reflections on product, technology and organisation.

6 min read

Agentic workflows: from answers to getting work done

How to delegate a business process to AI agents: tools, permissions, human approval and outcome tracking, illustrated through a customer change request.

Read the article

4 min read

With AI, where do we learn to exercise judgement?

When agents produce and review work, how do people learn? Ways to preserve understanding, discussion and opportunities to develop judgement within teams.

Read the article

4 min read

AI makes building easier. Finding a market is still the barrier.

Lessons from The Playground: why easier development with AI still leaves distribution, adoption, switching costs and product-market fit to work through.

Read the article

4 min read

Organising AI agents’ work without piling on tools

Build an agentic software factory around your product: useful context, clear permissions, complementary checks and responsibilities, without needless complexity.

Read the article

4 min read

From demo to everyday use: what still needs checking

User journeys, permissions, data and operations: the checks that help a product built with AI move from a successful demo into reliable everyday use.

Read the article

4 min read

Understanding what you build when you no longer write the code

Architecture, rules and checks: how to stay in control of a product when AI agents write the code, drawing on a practical example from The Playground.

Read the article

4 min read

AI training at work: start with what teams need to be able to do

Design AI training around the work teams actually do: role-specific skills, realistic exercises, evaluating results and applying what people learn over time.

Read the article

4 min read

Experimenting with AI: what decision do you need to make?

How to scope an AI experiment around a decision: choose representative cases, assess quality and cost, and define the evidence needed to decide what comes next.

Read the article

4 min read

Your teams use AI. What changes in your organisation?

AI changes what teams can do. Explore how responsibilities, decisions and the product lifecycle can evolve by looking at the work people actually do.

Read the article

6 min read

From idea to production: how we build with AI

Inside the building of The Playground: how agent context, product decisions, checks and lessons from use connect an initial idea to a product in production.

Read the article
All articlesAll 10 articles, from newest to oldest.View the journal

An AI-native boutique consultancy

A small team of senior consultants, with expertise connecting product, technology and organisation. The people you plan the engagement with are the people who deliver it. The Spark is built for a world where AI is becoming central: in our services, our practices and how we work with you.

Who we are

Inspire. Dare. Transform.

Opening up possibilities, questioning habits and turning ideas into action. We experiment, share what we learn and support change in teams’ everyday work. We believe that helping products and organisations progress also means helping people grow.

What drives us

A project or a question? Let’s talk.